Apr 30, 2022
In Fashion Forum
About 40% of the respondents indicate that they will Industry Email List use voice more often if it really provides them with convenience. In recent years, the quality of language technology has improved. In 2020, 46% of those surveyed thought this should Industry Email List be improved, in 2021 this has dropped to 33%. 50% Dutch people use voice search Searching with a voice assistant is becoming more common. Half of all Dutch people now use this Industry Email List option. 9% of the respondents even prefer voice search. Use of voice search in the Netherlands. Where are voice assistants used? Google hardly invests in the Dutch market and in the Dutch language and its dialects. As in 2020, voice assistants are mainly used in the Industry Email List living room (70%, a decrease of 5% compared to the previous year). Then in the car (34%), the kitchen (26%) and the bedroom (24%). And what do we use the speech assistants for the Industry Email List most? Ask about the weather forecast (54%) The news (52%) Questions about facts (39%) Questions about opening hours (36%) Searches (35%) Smart speakers versus smartphones Smart speaker Industry Email List ownership has risen to 21%, but smartphones are still the most popular devices to use voice assistants. Smartphone versus smart speaker. Of the voice Industry Email List assistants, Google's is the most popular (68%), followed by Apple's Siri (31%), Samsung's Bixby (13%) and Amazon's Alexa (5%). Siri drops in popularity from 44% to 31%. The researchers Industry Email List suspect that this is due to the limited functionalities that Siri offers compared to the Industry Email List Google Assistant. Bixby and Alexa are not Dutch speaking and therefore less popular. Google is failing “The Google Assistant is still growing, but the use of Google Actions is stabilizing,” says Carla Verwijmeren (partner & CCO at Y.digital).